“Qing Xiang Ge” Restaurant was established in 1992 with 160 square meter business area and 20 employees. After around 14 years hard development, now it has certain scale and comes into a business group that owns restaurants, real estate, decoration and other industries. It becomes a large Muslim sea food restaurant chain store group with more than 100 million fixed assets and around 10millon RMB tax contribution. It owns 10,000 square meter business area and several thousand employees. “Qing Xiang Ge” entered Beijing market in April 2005, registered as Beijing “Mu En Lou” Muslim cuisine limited company. “Qing Xing Ge” Muslim culture starts entering Beijing, the national center of politics, economics, and culture. In Bejing it also has the opportunity to show its special charm to the world. “Qing Xiang Ge” chain stores have different characteristics under the same company spirit.